Creating content is exhausting. You spend hours filming, editing, and posting - only to watch it disappear into the algorithm. Then you start all over again tomorrow.
But here's what top creators know: you don't need more content, you need more from your content. One solid video can become 10+ pieces across every platform - if you know how to break it down.
The Content Multiplication Framework
Whether you have a podcast episode, YouTube video, webinar, or any long-form content, here's how to turn it into a content machine.
Step 1: Get Your Transcript
You can't repurpose what you can't see. The first step is extracting a transcript from your video. Use Transcriby to get an accurate transcript in seconds - it works with YouTube, TikTok, and Instagram content.
Having a text version of your content is the key to everything that follows. You can search it, scan it, and most importantly - feed it to AI.
Step 2: Let AI Find the Gold
Instead of manually watching your video looking for clip-worthy moments, use Transcriby's built-in AI agents to instantly analyze your transcript and generate new content from it.
Viral Hook Generator
Instantly generates 10+ scroll-stopping hooks pulled from your transcript. Pick the best ones for each platform and clip.
Viral Script Writer
Turns any clip-worthy moment into a ready-to-film short-form script with a hook, value section, and strong close.
Virality Explainer
Breaks down why your best moments resonate, so you know which segments are worth repurposing and why.
No need to copy-paste prompts into ChatGPT. Everything happens inside Transcriby, right next to your transcript.
Step 3: The 10 Content Pieces You Can Create
From one video transcript, here's what you can extract:
1-3. Three Short-Form Clips
The best moments, recut with punchy hooks. Post the same clip across TikTok, Reels, and Shorts.
4. A "Best Of" Compilation
String your top 3 moments together for a highlight reel that drives people to the full video.
5. A Quote Carousel (Instagram/LinkedIn)
Turn your best one-liners into a swipeable carousel with branded templates.
6. A Twitter/X Thread
Break down your main points into a thread. End with a link to the full video.
7. A Blog Post
Your transcript is already 80% of a blog post. Clean it up, add headers, and publish for SEO.
8. An Email Newsletter
Summarize the key takeaways for your email list with a CTA to watch the full video.
9. A "Part 2" Deep Dive
Take one point from your video and expand it into its own piece of content.
10. A Response/Reaction Video
Film yourself reacting to your own clip with added commentary or updates.
Pro Tips for Maximum Reach
- Don't post everything at once. Space out your repurposed content over 1-2 weeks to maximize reach without fatiguing your audience.
- Change the hook for each platform. What works on TikTok might not work on LinkedIn. Adjust the first line for each audience.
- Add native elements. Use platform-specific features (TikTok sounds, Instagram stickers, YouTube cards) to boost algorithm favor.
- Track what performs. Note which clips get the most engagement - these topics deserve their own dedicated content.
The Math That Changes Everything
Let's say you create one long-form video per week. Without repurposing, that's 52 pieces of content per year.
With this framework? That's 520+ pieces of content from the same amount of filming. Same effort, 10x the output.
More content means more chances to be discovered, more touchpoints with your audience, and more opportunities for something to go viral.
Start Repurposing Today
- Pick your best-performing video from last month
- Use Transcriby to extract the transcript
- Run the built-in AI agents to generate hooks, scripts, and content ideas
- Create your 10 pieces of content
- Schedule them out over the next 2 weeks
Stop creating from scratch every day. Work smarter, not harder.
Ready to multiply your content?
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